Audit and evidence
I read what you already have, sit in on sales calls, and talk to six of your customers. We end the month agreeing the one number the next year is measured on.
Fractional CMO
Senior marketing leadership,
two days a week.
I own marketing for founder-led B2B companies that need a strategy and someone accountable for the number, without a full-time hire.
20 years in marketing leadership
B2B SaaS and services
Engagements from two days a month
Three ways to work together.
01
Advisory
One day a month. Strategy review, priorities and a standing call for the team running delivery.
02
Fractional CMO
Two to three days a week. Positioning, channel mix, budget and the team, owned end to end.
03
Launch sprint
Ninety days. Take a product or market to launch, then hand over a system your team can run.
The idea
Most founders do not need
another marketing hire.
They need one person who owns
the number and says no.
That is the whole pitch. Everything else on this site is detail.
How it works
01 · Weeks 1 to 4
02 · Weeks 5 to 8
03 · Weeks 9 to 12
The first 90 days.
01
Weeks 1 to 4
02
Weeks 5 to 8
03
Weeks 9 to 12
Positioning and the cut
One sentence your whole team can repeat, tested on real buyers. Then the hard part: the channels that are not paying for themselves get stopped, in writing.
Running without me
Reporting live on one dashboard, agencies briefed to a standard, and a hiring scorecard for whoever takes this over. Handover is the work, not an afterthought.
Reporting
One dashboard,
one number.
Every engagement ends up here: a single view your whole leadership team reads the same way, reviewed on the same day each month.
No weekly deck. No metric that only means something to marketing.
Sample results, illustrative only
What a year of this looks like.
0Qualified pipeline, year on year
0Cost per opportunity after the channel cut
0Average length of an engagement
Figures on this demo are illustrative. Your own site would carry your real numbers, or none at all if you would rather lead with the work.
“She cut half our channels in month two and pipeline went up. That is the whole review.”
Sample testimonial. Founder, B2B SaaS.
Let's find out if I'm the right fit.
A 30-minute call. If I am not what you need, I will tell you who is.
This is a demo of the Hey CMO fractional website template. Maya Ellison is an invented example, not a real consultant, and every figure and quote is sample content. See what it costs to get yours built.
