Company Facts
Industries Served
Core Services
- Payroll Management
- Employee Benefits & Compliance
- Hiring, HR, and People Tools
What They Do
Gusto is a modern people platform that makes payroll, benefits, and HR simple for small businesses.
About the Company
Gusto was founded in 2011 with a mission to take the complexity and stress out of payroll and HR for small businesses. What began as a simple payroll solution (formerly ZenPayroll) has grown into a full-service people platform that supports over 300,000 small businesses. By combining automation, compliance, and a friendly user experience, Gusto helps founders and teams focus on growth instead of paperwork.
Why We Recommend Gusto
At Hey CMO, we know that setting up your consultancy or agency is not just about getting clients, it is also about handling payroll, compliance, and HR the right way. Gusto takes care of the hard stuff so you can focus on building your business. Their all-in-one solution is intuitive, affordable, and designed with small businesses in mind, making them a perfect fit for our community of Fractionals and solopreneurs.
What They Offer
- Payroll Made Simple – Run payroll in minutes with automated tax filings and compliance support.
- Employee Benefits – Access affordable health, dental, vision, and retirement plans to attract and retain talent.
- Hiring and HR Tools – Onboard new hires digitally, manage documents, track PTO, and stay compliant all in one place.
What Makes Them Different
- Automation First: Payroll runs in just a few clicks with taxes handled automatically.
- Designed for Small Businesses: No enterprise-level complexity, built for founders and lean teams.
- Integrated Benefits: Health, retirement, and HR tools all work together seamlessly.
How It Helps the Hey CMO Community
For Fractionals and small business owners, time is money. Gusto eliminates administrative headaches and ensures you stay compliant without hiring a full HR team. Whether you are a solo consultant paying yourself, or running a small agency with a growing team, Gusto scales with you so you can spend less time on paperwork and more time on strategy and clients.
Hey CMO Customer Feedback
“I use Gusto to run payroll and deal with quarterly reports to my state. My business is just me, but I’m an S Corp, so Gusto takes care of the paperwork side of things so that I do not have to. I like that I can set it up and then not have to think about it. Customer support has always been responsive and helpful also.” – Amy M.
Exclusive Hey CMO Partner Offer
Ready to simplify payroll and HR? Try Gusto today and see how easy managing your team (or yourself) can be. Perfect for consultants, agencies, and small businesses that want a people-first platform without the complexity.
