Fractional CMO for Private Equity Portfolio Companies

Drive value creation across your portfolio with senior marketing leadership, on a flexible engagement. Vetted Fractional CMOs matched to each portfolio company.

Is This You?

Signs Your Portfolio Company Needs a Fractional CMO

Growth Has Stalled Post-Acquisition

The thesis assumed top-line growth, but marketing has no owner and no plan. A Fractional CMO builds the demand engine that hits the model.

A Full-Time CMO Doesn't Fit the Hold Period

You need executive marketing leadership for the value-creation window, not a permanent line item on every portfolio company P&L.

You Need Repeatable Playbooks Across the Portfolio

One marketing leader who can install systems, KPIs, and reporting that your operating team can see and compare across companies.

Fractional CMO Pe Team Photo
What You Get

What a Fractional CMO Actually Does for a Portfolio Company

A Fractional CMO is a senior marketing executive who plugs into a portfolio company on a part-time basis to own marketing strategy and execution against the value-creation plan. They report into the CEO and align to the operating partner, without the salary, equity, or long-term commitment of a full-time hire.

  • Build the growth strategy that supports the investment thesis and the exit timeline
  • Set marketing KPIs and report them in the format your operating team already uses
  • Stand up demand generation, pipeline, and a measurable funnel
  • Lead the in-house team or agency and hold execution accountable
  • Sharpen positioning and go-to-market for a cleaner growth story at exit
  • Move fast: most engagements show measurable momentum in 30 to 60 days
Simple Process

Hire a Fractional CMO for Your Portfolio in 3 Steps

1. Tell Us About the Portfolio Company

Share the thesis, the stage, the gaps, and the value-creation targets.

2. Get Matched With a Vetted CMO

We connect you with a Fractional CMO whose industry and growth-stage experience fits that specific company.

3. The Engagement Starts

Strategy first, then execution. Clear KPIs reported back to your operating team from day one.

Client Results

What Our Community Says

In just 90 days, our Fractional CFO cleaned up our financials, helped us forecast, and got us investor-ready.
Richard Moross
Founder & CEO
With a Fractional leader driving strategy, we doubled qualified leads and tripled conversions from paid campaigns in under a year.
Dev Shah
VP of Product
Common Questions

Frequently Asked Questions

Each engagement is dedicated to one portfolio company. For a portfolio-wide program, we can match several Fractional CMOs and standardize reporting so your operating team sees consistent metrics across companies.

Engagements typically run $5,000 to $15,000 per month depending on scope and hours, a fraction of the $250k+ annual cost of a full-time CMO, with no equity or severance exposure. See our Fractional CMO rates guide for the full breakdown.

Most portfolio companies see measurable momentum in 30 to 60 days, with strategy delivered in the first weeks so execution starts immediately.

Yes. A Fractional CMO can build the demand-gen narrative, prove repeatable growth, and package marketing metrics that strengthen the equity story at exit.

An agency executes. A Fractional CMO sets strategy, manages the agency, owns accountability, and aligns marketing to the investment thesis. Learn what a Fractional CMO is.

Ready to Add a Fractional CMO to Your Portfolio?

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HC Webinars

Join the Hey CMO Fractional Leaders Roundtable

For experienced Fractional leaders looking to network, exchange ideas, and learn from peers.

Wednesday, September 30, 2026

8 AM PDT

Live On Zoom

50 Minutes

Free to Attend