Hey CMO

Leaving Corporate to Become a Fractional CMO: My Story and What You Should Know

Leaving a stable corporate position is a huge decision that often comes with a mix of excitement and trepidation. For many, the appeal of a steady paycheck, benefits, and a clear career trajectory can create a sense of security that is hard to give up. But the desire for greater autonomy, creativity, and the opportunity […]

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Signs a Business Isn’t Ready for a Fractional CMO (Yet)

As Fractional CMOs, we know the power of clarity, strategy, and execution. But we also know what it looks like when a business isn’t quite ready for the level of leadership we bring. Not every lead is a good fit—and spotting the red flags early saves you time, energy, and sanity. If you’ve ever taken

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Why Artificial Intelligence Can’t Replace Strategy But It Can Save You 10+ Hours/Week

Artificial Intelligence (AI) has made significant strides in various domains, yet its limitations in strategic thinking remain a critical area of concern. One of the primary challenges is that AI lacks the ability to understand context in the same way humans do. Strategic thinking often requires a nuanced understanding of complex social dynamics, cultural factors,

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What I Wish Every Founder Knew Before Hiring a Fractional CMO

Hiring a Fractional CMO isn’t just about filling a leadership gap or outsourcing your marketing. It’s a strategic move… one that can accelerate your growth, unify your marketing efforts, and bring clarity to your next phase of scale. Without a coherent strategy, businesses risk becoming reactive rather than proactive, often leading to missed opportunities and

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