Playbooks Built for Every Fractionals
Fractional Playbooks Built for Every Stage
Whether you’re launching, growing, or scaling your Fractional business, choose a Playbook that meets you where you are and helps you take the next step with confidence. These tools have helped Every Fractional close $10K+ contracts faster, without starting from scratch.
The Ultimate Guide to Launching & Scaling Your Fractional Business
A high-level roadmap to launch and scale your Fractional business with clear steps, real examples, and ready-to-use tools.
FREE BONUS: HEY CMO Playbook Checklist
$97 Special Intro Price
Launch Playbook
Start with the essentials, from business formation to brand positioning, so you can launch your Fractional business with total clarity:
- Business Formation: The Best Business Structure for Fractionals
- Choosing the Right Name for Your Business
- Define Your Niche & Position Your Brand
- Pricing & Packaging Like a Pro
- Contracts & Legal 101 for Fractionals
- Website Copy Template for Fractionals
FREE BONUS: The Ultimate Guide + Hey CMO Playbook Checklist ($97 value!)
For aspiring or early-stage Fractionals building their foundation.
$347 (One-Time)
Growth Playbook
Build a repeatable system to attract, qualify, and close high-value clients. Grow with confidence and stop relying on referrals alone.
Includes everything in the Launch Playbook plus:
- 7 Strategies to Attract and Retain Clients
- Create a Lead Magnet That Converts
- Cold Email Outreach That Works
- 30 Cold Email Subject Lines That Get Replies
- Cold Email and LinkedIn Outreach
- Discovery Call Questions
- Strategic Marketing Assessment
- Strategic Growth Session
FREE BONUS: The Ultimate Guide + Hey CMO Playbook Checklist ($97 value!)
For Fractionals ready to attract and close high-value clients consistently.
$597 (One-Time)
- First 90 Days with a Client
- Client-Ready Pitch Deck Template
- Set Up Your Tech Stack in a Weekend
- Client Reporting Dashboard
- Raise Your Rates with Confidence
- Client Retention Plan
- Exit Interview Playbook
- Build a Referral Engine
- Referral Engine Tracker Template
- LinkedIn Growth Playbook
- Build Your On-Demand Marketing Dream Team
- Build Your Own High-Value Partner Network
FREE BONUS: The Ultimate Guide + Hey CMO Playbook Checklist ($97 value!)
For established Fractionals ready to build a team and scale.
$997 (One-Time)
Frequently Asked Questions
Have questions about the CMO Playbooks?
We’ve got answers. Here’s what you need to know before diving in – from what’s included to how to get the most out of each resource.
Which bundle is right for me?
Choose the Launch Playbook if you’re just setting up your business, Growth if you’re actively seeking clients, and Scale Playbook if you’re ready to scale operations and build a team.
How are the materials delivered?
All materials are delivered digitally via our member portal. You’ll get immediate access after purchase and can log back in anytime.
Can I upgrade my bundle later?
Yes! You can upgrade to a higher-tier bundle within 7 days of your original purchase and only pay the difference in price. Just contact us when you’re ready, and we’ll help you make the switch.
What’s the difference between Launch, Growth, and Scale Playbooks?
- Launch covers foundational setup including business formation, niche, pricing, and positioning.
- Growth helps you attract, qualify, and convert high-value clients through systems like cold outreach and lead magnets.
- Scale gives you tools to build your ops, team, and leadership capacity so you can grow beyond yourself.
Who are these Playbooks for?
These Playbooks are for all Fractionals in their journey. Whether you’re an aspiring Fractionals who want to run their business like a pro, or an experienced Fractional ready to scale past your first few clients.
How soon can I start using the Playbooks?
Immediately. Once purchased, you’ll get instant access to your Playbook materials so you can start implementing right away.
Do I need to buy all three Playbooks?
Not at all. Each Playbook is designed to meet you where you are.
The Growth Playbook includes everything from the Launch Playbook, and the Scale Playbook includes all of the content from both.
If you want the full library of tools, templates, and strategies, the Scale Playbook gives you access to all our Playbook content.