Drive value creation across your portfolio with senior marketing leadership, on a flexible engagement. Vetted Fractional CMOs matched to each portfolio company.
The thesis assumed top-line growth, but marketing has no owner and no plan. A Fractional CMO builds the demand engine that hits the model.
You need executive marketing leadership for the value-creation window, not a permanent line item on every portfolio company P&L.
One marketing leader who can install systems, KPIs, and reporting that your operating team can see and compare across companies.
A Fractional CMO is a senior marketing executive who plugs into a portfolio company on a part-time basis to own marketing strategy and execution against the value-creation plan. They report into the CEO and align to the operating partner, without the salary, equity, or long-term commitment of a full-time hire.
Share the thesis, the stage, the gaps, and the value-creation targets.
We connect you with a Fractional CMO whose industry and growth-stage experience fits that specific company.
Strategy first, then execution. Clear KPIs reported back to your operating team from day one.
Each engagement is dedicated to one portfolio company. For a portfolio-wide program, we can match several Fractional CMOs and standardize reporting so your operating team sees consistent metrics across companies.
Engagements typically run $5,000 to $15,000 per month depending on scope and hours, a fraction of the $250k+ annual cost of a full-time CMO, with no equity or severance exposure. See our Fractional CMO rates guide for the full breakdown.
Most portfolio companies see measurable momentum in 30 to 60 days, with strategy delivered in the first weeks so execution starts immediately.
Yes. A Fractional CMO can build the demand-gen narrative, prove repeatable growth, and package marketing metrics that strengthen the equity story at exit.
An agency executes. A Fractional CMO sets strategy, manages the agency, owns accountability, and aligns marketing to the investment thesis. Learn what a Fractional CMO is.
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