Behind the Scenes of a Fractional Executive’s Journey
With a career rooted in marketing strategy, growth, and execution, Brandy Morton has carved out her place in the world of B2B SaaS marketing. Based in Atlanta, Georgia, Brandy is the founder of Brandy Morton Marketing and works as a Fractional Head of Marketing, helping companies build high-performing marketing engines that transform strategy into measurable revenue.
“Let’s turn strategy into revenue. My passion is building scalable, revenue-driven strategies that bridge the gap between business goals and precise execution.”
The Leap Into Fractional Leadership: Brandy’s Career Pivot
Brandy’s move into fractional work was sparked by a moment of clarity earlier this year.
“I kept thinking, ‘What if I built something of my own that fully aligned with how I want to live and lead?’ A brunch with a wonderful friend encouraged me to lean into my LLC and explore the fractional world. The more I did, the more energy it gave me. Once I discovered the opportunity to honor both the work I love to do and the life I want to live, I was all in.”
For Brandy, this wasn’t just about adjusting how she worked, it was about reshaping her life to align with her vision for leadership and growth.
Superpower in Action: Brandy’s Strength as a Fractional Executive
Every Fractional has a superpower they lean on. For Brandy, it’s her ability to bring order to chaos.
“Sometimes I was the first marketer in the door, building from zero. Other times I was brought in to scale systems or lead after moments of big change. I found my greatest satisfaction in building cross-functional alignment and transforming complex marketing landscapes into clear, actionable growth strategies.”
That knack for clarity makes her invaluable to companies navigating complexity.
Breaking the Myths: What Fractional Leadership Really Looks Like
Fractional roles often get misunderstood.
“Many think a Fractional Head of Marketing might just advise from the sidelines. I embed with the team, align closely with sales, and own results with the same commitment as a full-time leader. I bring specialized expertise with the flexibility to focus where it matters most.”
Fractionals don’t just consult, they roll up their sleeves and drive results.
Wins That Define Their Fractional Journey
One project Brandy is especially proud of involved transforming an underperforming trade media channel.
“We cleaned up the data, tightened targeting, and layered in real-time insights so sales could focus on the right leads. Opportunities from that channel jumped 240% and sales-qualified leads rose 166%. This proved that the right strategy can turn even a stagnant channel into a growth engine.”
Lessons from the First Few Months in Fractional Work
Brandy admits it took her a while to internalize an important lesson:
Brandy's Advice for New Fractionals
“I am my product. The product is me and my expertise. Internalizing that helped so many things click into place and gave me a better perspective on how to position myself, my value, and what I can do.”
Her advice to other Fractionals?
“Get out into the community. For me, community is about shared learning, mutual support, and knowing you’re not navigating your journey alone. If you find ways to stay active and give back, you’ll attract your tribe.”
Beyond the Resume: The Real Brandy
Brandy’s leadership style is defined by clarity.
“When everyone understands the goal and their role in our path to get there, it creates harmony and space for both honest conversations and innovation. That’s when the best work happens.”
“Though she be but little, she is fierce.”
One Quote That Sums It All Up
“I bridge the gap between strategy and execution, embedding with teams to create scalable marketing engines that drive revenue and clarity.”
That single line captures Brandy’s approach to leadership, strategic, hands-on, and relentlessly focused on turning ideas into measurable growth. It’s not just what she does; it’s how she empowers companies to achieve clarity and momentum in their marketing.
