Behind the Scenes of a Fractional Executive’s Journey
Behind every successful brand lies a leader who brings clarity, vision, and the courage to drive change. For Laura Lee, a Fractional CMO based between Los Angeles and London, that role has been defined by her ability to guide businesses through pivotal moments of growth and transformation. With a career rooted in growth marketing, strategy, and performance leadership, Laura has built a reputation for balancing creativity with data-driven thinking, empowering brands to scale with confidence.
As the founder of LL Consulting, Laura partners with DTC and B2C companies that need executive-level marketing expertise without the overhead of a full-time hire. Her work is especially valuable to brands navigating complex challenges—those moments where clarity, structure, and direction can make the difference between stalling and scaling.
“Fractional CMO bridging Los Angeles and London, I bring clarity and structure to complex growth marketing challenges. With a balance of creativity and data-driven thinking, I guide DTC and B2C brands through moments of ambiguity to unlock scale, performance, and lasting results.” -Laura Lee
The Leap Into Fractional Leadership: Laura Lee's Career Pivot
Laura’s journey into Fractional leadership was not just a career move—it was a personal decision to design a life and career that allowed her both impact and flexibility.
"For me, it was about finding the balance that I needed in my life. I felt that for too many years I was unable to hold the flexibility and control that I wanted for myself. This led me to exploring the fractional world."
The leap opened opportunities to work across industries and projects, allowing her to apply her skills in new and transformative ways. No longer tied to a single organization, Laura was able to expand her influence, guiding multiple brands and unlocking growth while creating a work-life balance that fit her values.
Superpower in Action: Laura's Strength as a Fractional Executive
Every Fractional leader has a unique strength, and for Laura, that strength lies in bringing clarity and structure to challenges that often feel overwhelming. She has the rare ability to take big, ambitious ideas and break them down into actionable, measurable plans.
“I combine creativity with data-driven thinking, turning big ideas into actionable, measurable plans. My strength is guiding teams through moments of ambiguity with processes and frameworks that unlock scale and performance.” -Laura Lee
This approach has made her an indispensable partner for brands that need focus and direction. By operationalizing strategy and simplifying complexity, she empowers teams not only to meet their goals but to thrive in uncertain conditions.
Lessons from the First Few Months in Fractional Work
Like many Fractionals, Laura’s first months brought both challenges and breakthroughs. One of the most important lessons she learned was the power of community.
Laura’s Advice for New Fractionals
Lean on the Community
When Laura first stepped into fractional work, she quickly realized she didn’t have to do it alone. The Fractional community became an invaluable source of support, insight, and collaboration. Building relationships with peers gave her confidence and clarity during the transition, reminding her that shared experiences can be one of the most powerful tools for growth.
That perspective shaped her approach, grounding her leadership in collaboration, connection, and shared learning.
One Quote That Sums It All Up
"Fearless leadership, thoughtful strategy, bold results"
This philosophy drives everything she does, from marketing and strategy to mentoring and community-building. She leads with confidence, balances creativity with structure, and ensures that every initiative is tied to measurable impact.
