Behind the Scenes of a Fractional Executive’s Journey
“I bring order to marketing chaos, connecting the dots between brand and demand to turn vision into real-world results.”
The Leap Into Fractional Leadership: Lisa’s Career Pivot
For Lisa Albert, fractional leadership wasn’t the original plan, it was a bold response to change.
“I’ve had my consultancy for years but just did it on the side as a passion project. After a layoff from a B2B SaaS Tech company post private equity investment gave me the fire I needed to go for it full time.”
That leap gave her the freedom to help multiple companies at once, applying her expertise to untangle messy marketing systems and create strategies that actually move the needle.
Superpower in Action: Lisa’s Strength as a Fractional Executive
Every Fractional leader has a unique strength. For Lisa Albert, it’s her ability to simplify complexity and align teams.
“I like to bring companies back to their why and root that in who they are as the lens through which we make all decisions. I also like to organize messes, so I’m good at helping companies organize their people, processes, and platforms in a way that works efficiently for them.”
It’s this balance of brand storytelling and operational discipline that allows her clients to scale with clarity and confidence.
Breaking the Myths: What Fractional Leadership Really Looks Like
“That I only work with one client/company at a time. But that’s the beauty of fractional work, I can help a few at the same time.”
Her role isn’t about being an “extra pair of hands.” It’s about providing executive-level leadership across multiple companies in a flexible, high-impact way.
Wins That Define Their Fractional Journey
“After an exploration of their customer journey, we re-vamped their website and marketing plan to eliminate barriers and meet customers where they are. Their enrollment numbers have improved as a result.”
Lessons from the First Few Months in Fractional Work
Lisa Albert’s advice for new Fractionals?
Steve's Advice for New Fractionals
“Know your value, know your worth. Sometimes we are quick to give away knowledge because we want to land the client, but it’s important to stick to our guns and know that if they are the right client, I don’t need to discount.
And one more tip she emphasizes:
“Build a community of other Fractionals so you have resources and people to bounce things off of.”
Beyond the Resume: The Real Lisa Albert
“In my kindergarten dance recital, I was on stage telling the other little girls where to go and what to do. From an early age, I emerged as a natural-born leader who sees what needs to be done to make things work right, and I take charge and do it.”
Outside of her Fractional role, she’s a proud TCU alum who still attends most home games. Her passion for community, teamwork, and leadership shows up both on and off the field.
One Quote That Sums It All Up
“Your brand is the essence of who you are as a company.”
It’s the principle that guides Lisa’s work, always returning to purpose as the foundation for marketing strategy.
