Behind the Scenes of a Fractional Executive’s Journey
Meredith Zenkel is the Founder of Small Dog Marketing and a marketing executive with expertise in brand and performance marketing, e-commerce, and communications. She develops and implements strategies that drive measurable, meaningful results.
She describes herself as a hands-on, “working leader” who balances big-picture vision with the tactical execution needed to get there. She approaches every challenge with a “no job is too small” attitude while relentlessly prioritizing high-impact initiatives that drive business growth.
As a cross-functional leader, Meredith fosters alignment, efficiency, and collaboration by implementing strategic frameworks and best-in-class project management processes. She pushes teams to do their best work in an environment where they feel supported, challenged, and empowered to grow.
The Leap Into Fractional Leadership: Meredith Zenkel's Career Pivot
Meredith’s career includes leading cross-functional teams, managing large marketing programs, and helping businesses scale efficiently.
She served as VP of Marketing and Communications at Poppin, helping grow the company across DTC e-commerce, B2B, and wholesale channels into a $100M+ business that was acquired by Kimball International in 2020.
Superpower in Action: Meredith's Strength as a Fractional Executive
Meredith’s superpower is combining strategic leadership with hands-on execution to scale disruptive brands. She balances vision and tactics to drive growth and measurable results across marketing channels.
Lessons from the First Few Months in Fractional Work
Meredith emphasizes leading with clarity, aligning cross-functional teams, and focusing on high-impact initiatives that deliver measurable business results.
One Quote That Sums It All Up
"I am passionate about building and scaling disruptive brands. With deep expertise in brand and performance marketing, e-commerce, and communications, I develop and implement strategies that drive measurable, meaningful results."
