Behind the Scenes of a Fractional Executive’s Journey
With a career rooted in systems, operations, and scaling businesses, Natasha Yonkof has carved out a unique space in operations leadership. Based in Seattle, WA, Natasha is the founder of SocSomu and works as a Fractional COO, partnering with course creators and coaches who need executive-level structure without the full-time overhead.
“I’m the chaos wrangler for businesses looking to scale. We create systems and automations in your business that give you your time back without sacrificing revenue.”
The Leap Into Fractional Leadership: Natasha Yonkof Career Pivot
Natasha’s transition into Fractional work came after realizing a gap.
“Having come from a billion-dollar company, I saw the tactics, systems, and processes they were using and knew smaller businesses could benefit from the same thing… but at a fraction of the cost.”
That realization pushed her to bring enterprise-level structure to entrepreneurs who are ready to grow but need help building the operational backbone to support it.
Superpower in Action: Natasha’s Strength as a Fractional Executive
Every Fractional has a challenge they’re uniquely skilled at solving. For Natasha Yonkof, it’s all about breaking down big goals into actionable steps.
“Clients are amazed when something they’ve been putting off for months or years gets done in weeks.”
This ability to simplify, prioritize, and implement makes Natasha invaluable for teams overwhelmed by complexity.
Breaking the Myths: What Fractional Leadership Really Looks Like
Fractional roles can be misunderstood, and Natasha sees it often.
“People sometimes think operations is just about task management, but it’s about vision, clarity, and making sure execution actually happens.”
Fractionals don’t just advise from a distance; they step in, build systems, and ensure the business runs smoother than ever.
Wins That Define Their Fractional Journey
One of Natasha’s proudest recent projects was transforming a client’s entire operations setup.
“I recently finished a Fractional COO engagement that ended with the client having a functioning Asana system, a team that knew exactly what they were responsible for, and a CRM/pipeline process that helped him track leads. For years, he had been working off the cuff, which led to team frustration and stalled projects. Now, there’s clarity and flow.”
Lessons from the First Few Months in Fractional Work
Looking back, Natasha reflects on the importance of not waiting until everything is perfect.
Natasha's Advice for New Fractionals
“You don’t have to have it all figured out. Start where you are, there will still be plenty of people you can help.”
Her advice for new Fractionals?
“Set boundaries both for your own sanity and for client clarity. The best relationships happen when everyone is on the same page.”
Beyond the Resume: The Real Natasha
Natasha’s leadership style is defined by drive and completion.
“I love getting things done, there’s nothing more satisfying than seeing a project completed.
One Quote That Sums It All Up
“Be the woman who fixes another woman’s crown without telling the world it was crooked.”
That single line reflects Natasha’s approach to leadership, quiet strength, support, and helping others shine without needing the spotlight.
