Behind the Scenes of a Fractional Executive’s Journey
With a career rooted in international marketing, branding, and innovation, Nicc Lewis has carved out a unique space in marketing leadership. Based between Europe and Israel, Nicc Lewis is the founder of Expozive Marketing and Marcom and works as a Fractional CMO, partnering with high-tech and SaaS companies that need executive-level marketing leadership without the full-time overhead.
“Results-driven marketing executive with 20+ years of experience in international marketing, branding, digital, and AI implementation. Expertise in B2B and B2C, leveraging data and innovation to drive business growth.”
The Leap Into Fractional Leadership: Nicc Lewis Career Pivot
Nicc’s shift into Fractional work came from a desire to broaden impact across industries.
“I wanted to service more than one industry and apply my knowledge to many.”
That decision allowed Nicc to bring fresh perspectives into new sectors, applying deep marketing expertise to different business models and technologies.
Superpower in Action: Nicc’s Strength as a Fractional Executive
“I’m good at driving engagement and outcomes with less budget.”
That combination of efficiency and creativity makes Nicc especially valuable for SaaS and high-tech companies navigating fast-moving markets.
Breaking the Myths: What Fractional Leadership Really Looks Like
Fractional roles often get misunderstood.
“Sometimes clients contract a set amount of hours and then expect the whole week.”
As Nicc explains, being a Fractional isn’t about clocking in and out, it’s about applying executive-level strategy and leadership in a focused, high-impact way.
Wins That Define Their Fractional Journey
“I’m delving into deeper and deeper tech niches, like Quantum Computing.”
For Nicc, these wins represent more than marketing, they’re about exploring new frontiers and helping brands position themselves at the edge of innovation.
Lessons from the First Few Months in Fractional Work
Looking back, Nicc reflects on what early Fractionals should know:
Nicc's Advice for New Fractionals
“Promises and contracts are two different things. You will need to do some cold outreach and be a salesperson more than you thought.”
His advice to others starting the journey?
“Don’t do business with friends, it’s awkward asking for money.”
Beyond the Resume: The Real Nicc
And outside of work? Nicc is a fully trained radio DJ, blending creativity and communication in a totally different way.
One Quote That Sums It All Up
“Don’t count the days, make the days count.”
That single line reflects Nicc’s approach to both marketing and leadership, turning every moment into momentum.
