Behind the Scenes of a Fractional Executive’s Journey
Paul Schmidt is a Fractional CMO based out of Orlando, Florida. His company is PaulBSchmidt.
On the industry or type of business he primarily serves:
"Multiple industries from construction and healthcare to motorsports and hospitality."
On how he explains what he does and the value he brings to clients:
"I provide insight and strategic direction where companies may not have the internal / external resources or knowledge to develop solid strategy and go-to market plans."
The Leap Into Fractional Leadership: Paul's Career Pivot
On what made him take the leap into Fractional work:
"30-year career as a brand strategist and marketing leader working with agencies and organizations. I sought to expand that to more than one organization at a time."
Superpower in Action: Paul's Strength as a Fractional Executive
On the one challenge he is especially good at solving for clients:
"Being a brand strategist at heart, I provide strategic roadmaps to the development of brands and marketing strategies that connect consumers with offerings. Based in data and supported by powerful communication narratives."
Breaking the Myths: What Fractional Leadership Really Looks Like
On the common misconception people have about what he does as a Fractional:
"That the word Fractional essentially means "unemployed"."
Wins That Define Their Fractional Journey
On a recent win or project he is especially proud of:
"I recently rebuilt, rebranded and launched 5 product brands to a very tightly focused marketplace, with exceptional engagement numbers and revenue."
Lessons from the First Few Months in Fractional Work
On what he wishes someone had told him in his first few months as a Fractional:
"The inherent challenge of new client acquisition."
Paul's Advice for New Fractionals
On what he would tell someone just starting their Fractional journey:
“Understand your value, but understand how to position yourself even more.”
Beyond the Resume: The Real Paul
“A long history of proven performance and long-lasting relationships across multiple industries.”
On a fun fact, completely unrelated to work:
“I have an immense passion for restoring classic Mustangs.”
One Quote That Sums It All Up
"A 30-year marketing and brand professional, exhausted with the status-quo of the industry, driving better and more effective ways for organizations to a) understand true marketing and b) execute strategies that actually move the needle for success."
