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Free Guides, Tools and AI Prompts

Fractional Resources, Delivered Free

Premium guides, infographics, and AI-powered prompts designed for Fractional executives, solopreneurs, and growing businesses. Each resource is built to help you work smarter and grow faster, brought to you by Hey CMO.

Hey CMO: Free Audit

Get a quick, expert review of your LinkedIn, website, or sales materials. The Hey CMO Free Audit Tool gives you clear, actionable insights to help you grow faster.

Free Guide: The Smart Hire Guide to Hiring a Fractional Executive

a big move, but what if you could tap into seasoned leadership without the full-time salary, benefits, or overhead? Fractional Executives give growing businesses a smarter, more flexible way to access high-level strategy and execution.

Fractional Spotlight: Share Your Fractional Story​

At Hey CMO, we believe the future of leadership is Fractional, and we’re here to spotlight the people who are shaping it. Share your story and get a free feature plus a backlink to your website or LinkedIn to help you build visibility and credibility.​

Free Guide: Free Fractional Quick-Start Guide

This free guide provides a step-by-step roadmap to launch and grow a successful Fractional business by defining your niche, setting up your operations, building your online presence, crafting offers, generating clients, and delivering lasting value.

Free Guide: Am I a Good Fit for Fractional Work?

This guide helps you explore whether the Fractional path is truly right for you. You’ll get clarity on what the role requires, how the work actually feels day to day, and whether the model aligns with your strengths, lifestyle, and long-term goals, so you can make a confident, informed decision.

Free Guide: Tax Benefits of Fractional Work

This guide shows Fractional professionals how to keep more of what they earn by setting up the right business structure, using S-Corp tax advantages, deducting the right expenses, and building smart retirement strategies. It’s a clear, practical walkthrough designed to help you save money and run your business more efficiently.

Free Guide: How to Hire a Fractional Leader

Use this guide to make smarter, faster hiring decisions and bring senior expertise into your business without committing to a full-time executive. You’ll learn how to define exactly what you need, identify high-performing Fractional candidates, structure contracts that protect the business, and set compensation that aligns with outcomes. It gives you a clear path to hiring a leader who can drive real impact from day one.

Free Guide: Business Setup Checklist

A step-by-step setup checklist for Fractional leaders, solo operators, and small business owners. It covers the essentials, choosing your structure, staying compliant, and putting the right financial and operational systems in place, so you can build a solid foundation and scale quickly.

Marketing Glossary​

Your go-to guide for marketing and Fractionalterminology.

Whether you’re just launching your Fractional CMO business or you’re deep in client work, having a shared language is essential. This glossary was created to help you speak with clarity, pitch with confidence, and deliver strategic value without getting lost in marketing jargon. 

Free Guide: 100 AI-Powered Marketing Prompts

You don’t need a full team to market like one.  If you’re running strategy, writing copy, launching campaigns, and managing clients all before lunch, these 100 free AI-powered prompts are for you. Designed for Fractionals, solopreneurs, and small teams, this collection helps you create smarter, faster, and more consistently without the full-time effort.

Free Infographic: Fractional Executive Roles at a Glance

Get a clear, visual breakdown of what different Fractional executives do… from marketing to product, tech, revenue, and beyond. These infographics make it easy to see each role’s focus, responsibilities, and the value they bring, so you can match the right expertise to your business needs and scale with confidence.

Free Guide: 25 AI Prompts to Power Your Marketing

Supercharge your marketing with 25 proven AI prompts – free from Hey CMO. Your shortcut to sharper strategy, faster execution, and better results. Download instantly and start creating high-impact campaigns today.

Free Quizzes, Tools and Assessments

Interactive tools, quizzes, and assessments designed to help you diagnose, plan, and grow your Fractional business.

Quiz: Where Are You Stuck in Your Fractional CMO Journey?

This quick self-assessment will help you identify what’s slowing you down and provide personalized guidance based on your current situation.

Quiz: Which Business Structure is Right For You?

Choosing the right structure is one of the most important decisions you’ll make as a Fractional or solopreneur and we know it can be confusing.

All resources are completely free. Download, share, and put them to work.

Our only ask? Please give credit where it’s due and reference Hey CMO when using or sharing these resources.

Ready to take your Fractional business to the next level?
Join the Hey CMO Fractional Network for access to proven playbooks, client-winning strategies, and a community built to help you scale your Fractional career with confidence.