Hey CMO Partner Spotlight: Expandi

What They Do

Expandi is a cloud-based LinkedIn and email automation tool that finds prospects, sends personalized outreach, and books meetings, so your pipeline keeps moving even when client work takes over your week.

About the Company

Expandi is a LinkedIn automation tool built around one problem every Fractional leader knows well: manually connecting, messaging, and following up with prospects takes hours that could go toward client work instead.

Instead of replacing outreach with generic mass messaging, Expandi automates the repetitive parts, sending, tracking, and following up, while still giving you control over who you reach and what you say.

Why We Recommend Expandi

For a Fractional leader, new business development is easy to push down the priority list once client work fills the calendar. The problem is that a pipeline built in fits and starts tends to run dry right when you need it most.

Hey CMO recommends Expandi because it takes the repetitive work of outreach off your plate without making it feel automated. Set your target list and messaging once, and it keeps working in the background, whether you’re on a client call, delivering a project, or offline entirely.

What They Offer

• LinkedIn Outreach – Define your ideal prospect (industry, title, company size), and Expandi sends connection requests and follow-up messages on a schedule built to protect your account. You set the criteria once; the tool handles the daily sending.
• Smart Campaigns – Build a sequence once, and let it adapt based on how each prospect responds. Someone who accepts your connection but doesn’t reply gets a different follow-up than someone who engages right away, all without you managing it by hand.
• Email Outreach – Layer email follow-ups into the same sequence as your LinkedIn messages, so a prospect hears from you across more than one channel without extra work on your end.

What Makes Them Different

• Built-in account safety. Expandi runs from the cloud with a dedicated IP per account and automatic warm-up, rather than a browser extension that can put your LinkedIn account at risk.
• Deep campaign logic. Sequences can combine up to 19 actions and 11 conditions, so outreach adapts to what a prospect actually does instead of following one fixed script.
• Built for agencies too. Workspaces, white-labeling, and role permissions make it realistic to manage outreach for multiple clients from one account.

How It Helps the Hey CMO Community

A typical week for a Fractional leader might include a discovery call, a client deliverable, and maybe an hour, if you’re lucky, for business development. Expandi closes that gap by running outreach in the background while you focus on delivery, then surfacing replies in one Smart Inbox so you only spend time on conversations that are actually moving forward.

• Aspiring and new Fractionals: Build a steady stream of first conversations with ideal-fit prospects, without spending hours a day on LinkedIn.
• Established Fractionals: Keep a pipeline running consistently, even during busy delivery months when outreach usually stalls first.
• Agencies and consultants managing multiple clients: Run outreach for several accounts from one workspace, with reporting you can hand off or share.

For a Fractional leader, a working pipeline shouldn’t depend on finding a free afternoon. Expandi keeps it moving on its own.

Hey CMO Customer Feedback

I’ve been using Expandi for the past few months, and it’s been a fantastic tool for connecting with the right people for my event. It’s helped me reach potential attendees, speakers and partners much more effectively through LinkedIn. If you’re using LinkedIn as part of your outreach strategy, I’d definitely recommend giving Expandi a look. Great tool, backed by a really knowledgeable and supportive team.

 -Laura 

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