Company Facts
Industries Served
Core Services
- AI-Powered Form Builder
- Survey Maker
- Quiz Maker
What They Do
Formly is an AI-powered form, survey, and quiz builder that helps you create high-converting, on-brand experiences in seconds – no coding required.
About Formly
Most business builders know they need to collect leads, gather feedback, and qualify prospects – but the tools to do it often feel clunky, generic, or way too technical to set up quickly. Formly was built to solve that problem.
Formly is an AI-powered platform that lets you create beautiful, high-converting forms, surveys, and quizzes in seconds. Describe your goal, and Formly’s AI handles the rest – from structure and logic to branding and real-time results. Trusted by 15,000+ brands worldwide, Formly is designed for people who want professional-quality data collection without the development overhead.
Why We Recommend Formly
At Hey CMO, we’re always looking for tools that help fractional leaders and consultants work smarter across multiple clients and engagements. This fits that need well. Whether you’re building a lead gen form for a client campaign, running a post-project survey, or creating a quiz to qualify inbound prospects, Formly makes it fast, on-brand, and easy to manage.
The AI-first approach means you’re not starting from scratch every time. You describe what you need, and it builds it. That’s real time saved across your client roster – and a noticeably better experience for the people filling out your forms.
What They Offer
- AI Form Builder – Describe your goal, and Formly generates a fully structured, logic-enabled form in seconds. Great for intake forms, client onboarding, applications, and contact pages.
- Survey Maker – Create professional surveys with real-time result visualization. Respondents see their answers come to life the moment they submit – turning data collection into an engaging experience.
- Quiz Maker – Build lead-generating quizzes or qualification tools that score, segment, and deliver personalized results. Powerful for audience building and client-side marketing campaigns.
What Makes Formly Different
AI-generated from a single prompt. You don’t need to drag-and-drop your way through a builder. Tell Formly what you’re trying to accomplish, and it creates the form for you. That’s a meaningful speed advantage when you’re managing multiple clients.
On-brand by default. Formly’s forms are designed to look polished from the start, with customizable aesthetics that reflect your brand – not a generic template that screams “I used a free tool.”
Real-time visual results. Unlike basic survey tools that export a flat spreadsheet, Formly shows respondents a live chart of results the moment they submit. It’s a small touch that makes a big impression and increases completion rates.
How It Helps the Hey CMO Community
Fractional leaders operate across multiple clients and engagements at once. Every hour spent on setup is an hour not spent on strategy or delivery. Formly helps on both sides of that equation.
On the client side, you can quickly build lead capture forms, onboarding questionnaires, and feedback surveys that feel custom-built without the custom-build time. On your own business side, Formly is a smart tool for qualifying inbound leads, running discovery surveys, and collecting testimonials.
The AI builder also removes the back-and-forth of trying to figure out the “right” questions to ask. You describe your goal, Formly structures the form, and you spend your time on what actually moves the needle.
Hey CMO Community Feedback
I like how easy Formly is to use. It doesn’t take time to get familiarized with the UI. Super simple and cheap. I appreciate that it is fully white-labeled, which allows me to change the branding to a really good level. It’s fully customizable and much cheaper than alternatives like Typeform or Tally. The webhooks are a must and the best feature, providing some really useful functionality. -Stephank K
Try Formly – Exclusive Hey CMO Partner Offer
Ready to start collecting leads, feedback, and insights with forms that actually convert?
