Company Facts
Industries Served
Core Services
- Marketing data connectors + integration pipelines
- Reporting & visualization
- Data management
What They Do
Supermetrics is a marketing intelligence solution that helps businesses collect, manage, and analyze their marketing and sales data with ease. Instead of juggling multiple platforms and manual spreadsheets, it brings all data into one place and updates it automatically. By automating reporting, it empowers teams to make faster and more confident decisions without time-consuming manual work.
About the Company
Supermetrics is a leading Marketing Intelligence Platform that helps marketers, analysts, and businesses simplify the way they work with data. Since 2013, Supermetrics has been connecting, managing, and activating marketing data from over 150 sources into familiar tools like Google Sheets, Excel, Looker Studio, Power BI, and major data warehouses. By automating data collection, transformation, and reporting, it saves time, reduces errors, and empowers teams to make smarter, data-driven decisions. Today, more than 200,000 companies across 120 countries rely on this to turn marketing data into real business growth.
Why We Recommend Supermetrics
We at Hey CMO partner with Supermetrics because it directly solves one of the biggest friction points for our audience: collecting, normalizing, and reporting marketing data rapidly and reliably. For Fractionals, small business owners, startups who often don’t have large data engineering teams it means less time wrestling with spreadsheets and tools, more time making decisions based on clean data. Supermetrics offers strong reliability, wide source and destination flexibility, and scales with you as your data needs grow.
What They Offer
- Data Connectors & Pipelines – Automate importing data from 150+ sources (e.g. ad platforms, analytics tools, CRMs) into destinations you already use. Less manual work; fewer missing data points.
- Reporting & Visualization Tools – Enables you to build dashboards and reports in Google Sheets, Excel, Looker Studio, Power BI, etc., with fresh data. Great for keeping stakeholders updated without manual data pulls.
- Data Management, Enrichment & Activation – Tools to clean, transform, store data (via warehouses or Supermetrics storage), enforce governance, and then activate insights (e.g. optimizing spend, forecasting, campaign adjustments).
What Makes Them Different
- Wide & Deep Integrations: Over 150 data source connectors, flexible destinations. Makes it easier to centralize marketing data, no matter what tools you already use.
- No Code / Low Effort Setup: Designed so marketers and analytics teams can get going without heavy engineering overhead. Less friction for organizations without big tech teams.
- Scalable & Flexible: Offers everything from simple reporting for small teams to advanced pipelines, storage, governance for larger orgs. If you grow, you don’t outgrow it instantly.
How It Helps the Hey CMO Community
For Fractionals and solopreneurs, time is scarce and resources limited. Supermetrics helps by removing repetitive data tasks (manual exports/copy pasting), ensuring reports are fresh and accurate, and enabling decision making faster. For small business owners or startups, it lets you punch above your weight: having data clarity that rivals bigger players, without needing big data teams.
Hey CMO Customer Feedback
“I love how easy it was to install Supermetrics and connect it to all our social platforms. The automated reporting feature saves us hours daily by eliminating manual data pulls, making our workflow incredibly efficient. Additionally, the integration with Google Sheets is seamless, requiring no additional apps, which simplifies report management and significantly reduces time spent on tasks.” – Valeriia K.
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