Company Facts
Industries Served
Core Services
- Course & Content Creation
- Website & Branded Portal
- Student Management & Enrollment
What They Do
Thinkific is a platform for creating and delivering online courses, coaching programs, and memberships, all hosted on your own branded site.
About the Company
Thinkific is a platform built to let creators design and deliver online courses, coaching programs, and memberships through their own branded site, rather than a shared marketplace that controls the experience and the relationship with everyone who goes through it.
Why We Recommend Thinkific
We recommend Thinkific because packaging what you know into a structured course or program is one of the more reliable ways to build authority as a Fractional leader, especially when the same explanation keeps coming up across client engagements. Thinkific lets you build that course once and host it on a page that carries your own brand, not a marketplace logo. You keep full control of the experience and the relationship with everyone who goes through it, which matters if the course is meant to support your pipeline and reputation over time.
What They Offer
- Course & Content Builder – A drag-and-drop editor for building lessons with video, quizzes, downloads, and assignments, with no coding required.
- Branded Website & Portal – A customizable site where students land, log in, and complete a program, built to look like your own, not a shared marketplace.
- Student Management – Tools to track learner progress, manage enrollment, and control access to your content.
- Community & Memberships – Options to run cohort-based programs or ongoing groups alongside self-paced courses.
What Makes Them Different
- Full ownership of your brand and audience – Your course lives on a site that looks and feels like yours, not a shared marketplace, so the experience matches the rest of your practice.
- Built for non-technical creators – The course builder and website tools are designed to work without a developer or designer.
- Scales into Thinkific Plus – Larger client-facing programs can move into more advanced branding, reporting, and CRM integrations without switching platforms.
How It Helps the Hey CMO Community
For a Fractional leader, a course or workshop can turn what you already know into a repeatable asset instead of something you re-explain in every new engagement. Thinkific gives you a place to build that once and host it under your own name, whether it is a marketing audit framework, an onboarding program you run with every new client, or a community for people earlier in their Fractional journey. It also works well as a client deliverable: a Fractional COO or CFO building a training portal for a client’s internal team can stand it up here instead of building something custom from scratch.
Hey CMO Customer Feedback
This is my first experience using an online training platform. It’s delivering what I need and the Thinkific team and site provide ample information for helping me to build courses, landing and payment pages. When I have questions I find it quite easy to get the answers.
-Lisa Seppala
Exclusive Hey CMO Partner Offer
If you have been thinking about turning what you know into a course, a workshop, or a client training program, Thinkific is worth a look.
