Best Smarter Call Tracking for Measurable Growth
Turn phone calls into actionable data. Know exactly which campaigns drive results, so your clients can scale what works.
Why Call Tracking Matters
When your clients are investing in SEO, paid ads, or offline campaigns, it’s critical to track every lead, including phone calls. As a Fractional CMO, you need clear attribution to prove ROI.
Top Call Tracking Tools for Fractional CMOs
WhatConverts
Best for: Full-funnel lead tracking across calls, forms, and chats
- Tracks phone calls, form submissions, and eCommerce actions in one platform
- Keyword-level attribution for paid and organic search
- Custom lead scoring and detailed reporting
- Integrates with Google Ads, HubSpot, Salesforce, and more
CallRail
Best for: Agencies and small businesses needing flexible, powerful call tracking
- Dynamic number insertion to track calls by source
- Keyword spotting and call transcription via conversation intelligence
- Clean, intuitive dashboard with robust reporting
- Integrates with GA4, Meta Ads, Slack, and major CRMs
Invoca
Best for: Enterprise-level call tracking with AI-driven insights
- Real-time call tracking with AI to surface lead quality and intent
- Seamless integrations with Salesforce, Adobe Experience Cloud, and Google Marketing Platform
- Advanced attribution down to campaign, channel, and keyword
- Trusted by top brands in healthcare, telecom, and finance
Tools That Help You Show Measurable Impact
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Channel-Level Attribution See which ads, keywords, or campaigns actually drive phone leads.
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Conversation Intelligence Spot patterns, pain points, and conversion blockers in call transcripts.
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Lead Qualification Automatically score and sort leads based on what was said on the call.
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Seamless IntegrationSeamless Integration Connect calls with your broader marketing stack (CRMs, ad platforms, reporting tools).
Equip Your Clients With Call Tracking That Delivers
Help your clients stop guessing and start scaling. Whether you’re proving ROI or fine-tuning a campaign, these tools give you the insights that matter.
