The Tools to Power Your Cold Outreach
Why You Need a Cold Email Platform
Cold Email Platforms
Apollo.io
Best for advanced prospecting and teams managing client work and high-touch pipelines.
- Access to 200M+ B2B contacts
- Advanced filtering and targeting
- Integrated outreach workflows
- CRM-style dashboard and analytics
Snov.io
Best for Fractional CMOs and small teams who want an affordable, all-in-one cold email system.
- Find and verify leads in seconds
- Build automated drip sequences
- Built-in email warm-up to protect deliverability
- Chrome extension for LinkedIn/web scraping
- Affordable pricing + generous free tier
Instantly.ai
Cost-effective for high-volume outreach teams focused on scale and deliverability.
- Unlimited sender inboxes
- Inbox rotation for deliverability
- Team collaboration features
- Advanced reporting & performance insights
Launch Smarter Cold Outreach with Snov.io
Start free and test everything you need to grow. Snov.io’s free plan gives you access to verified leads, email sequences, and built-in deliverability tools. Use their free Chrome extensions to scrape leads directly from LinkedIn and websites, and upgrade to unlock LinkedIn automation that syncs perfectly with your cold email campaigns. It’s everything you need to scale, without the overwhelm.
Cold Email FAQs
Get answers to the most common questions about cold email outreach.
Do I need a separate domain for cold outreach?
Yes, always use a variation like tryyourdomain.com. This protects your main domain’s reputation and ensures better deliverability for your regular business emails.
How many emails can I send per day?
Start with 25–50 per inbox for new domains. Scale slowly using warm-up tools to gradually increase your daily sending limit while maintaining good deliverability.
Can I use Gmail or Outlook to send cold emails?
Technically yes, but these aren’t built for mass outreach. Use tools like Snov.io or Instantly for safe volume scaling, better analytics, and professional deliverability features.
What's the best way to personalize cold emails?
Use dynamic fields for company name, recent company news, or mutual connections. Tools like Snov.io and Apollo offer AI-powered personalization that creates custom first lines automatically.
