Fractional CMO for E-commerce and DTC Brands

Get a marketing executive who knows paid acquisition, retention, and contribution margin, part-time. Vetted e-commerce Fractional CMOs matched to your brand.

Is This You?

Signs Your E-commerce Brand Needs a Fractional CMO

ROAS Is Slipping and Margin Is Thin

You are scaling spend but profit is not following. A Fractional CMO owns the full picture: acquisition, retention, and contribution margin.

You Live Inside the Ad Account, Not the Strategy

Day-to-day campaign work crowds out the brand, the LTV plan, and the channel mix. A Fractional CMO takes the strategy off your plate.

You Are Ready to Scale but Lack a Leader

Agencies and freelancers run channels, but nobody owns the number. A Fractional CMO leads them all to one growth plan.

Fractional CMO reviewing DTC retention and lifetime value metrics with a team
What You Get

What a Fractional CMO Actually Does for an E-commerce Brand

A Fractional CMO is a senior marketing executive who works with your e-commerce or DTC brand part-time to own growth strategy and lead execution across channels. They align marketing to revenue and margin, without the full-time salary.

  • Build the growth strategy across paid, organic, email, SMS, and retention
  • Own the metrics that matter: ROAS, CAC, LTV, AOV, and contribution margin
  • Lead and coordinate agencies, in-house team, and freelancers
  • Sharpen brand positioning and the offer so paid works harder
  • Build the retention and lifecycle engine, not just top-of-funnel acquisition
  • Tie every channel back to profitable growth
Simple Process

Hire an E-commerce Fractional CMO in 3 Steps

1. Book a Free Discovery Call

Tell us your category, your channels, and where growth or margin is stuck.

2. Get Matched With a Vetted E-commerce CMO

We connect you with a Fractional CMO who has scaled DTC and e-commerce brands like yours.

3. The Engagement Starts

Strategy first, then execution. Most brands see measurable momentum in 30 to 60 days.

Client Results

What Our Community Says

Our CAC dropped by 40% in six months after bringing on a Fractional CMO who actually knew how to optimize for scale.
Lena Ortiz
CEO, Bridge & Bloom
We cut delivery time by 30% and reduced churn thanks to the operational systems our Fractional COO helped us implement.
Markus Reed
Co-Founder, Alignware
Common Questions

Frequently Asked Questions

Engagements typically run $3,000 to $15,000 per month depending on scope and hours, a fraction of the cost of a full-time CMO. See the Fractional CMO rates guide.

Yes. A Fractional CMO leads your agencies, in-house team, and freelancers under one growth plan and one set of numbers.

Both. A strong e-commerce Fractional CMO balances profitable acquisition with the retention and lifecycle engine that drives LTV and margin.

An agency runs channels. A Fractional CMO sets the strategy, owns the P&L impact, and leads the agency. Learn what a Fractional CMO is.

When you are ready to scale but have no marketing leader owning the number. Read how to hire a Fractional CMO.

Ready to Hire Your E-commerce Fractional CMO?

Done for you

Your Fractional Website, live in 7 days

Positioned, written, designed, and launched while you focus on landing clients.
Limited build slots each month.
Hey CMO Fractional Leaders Roundtable monthly peer conversation for fractional executives
HC Webinars

Join the Hey CMO Fractional Leaders Roundtable

For experienced Fractional leaders looking to network, exchange ideas, and learn from peers.

Wednesday, September 30, 2026

8 AM PDT

Live On Zoom

50 Minutes

Free to Attend