Company Facts
Industries Served
Core Services
- Product Analytics
- AI Agents and Automated Analysis
- Session Replay and Experimentation
What They Do
It is an AI-powered analytics platform that helps product, marketing, and data teams understand user behavior, measure what’s working, and make faster, smarter decisions about their digital products.
About Amplitude
Amplitude started in 2012, co-founders Spenser Skates and Curtis Liu were building a mobile app and needed to understand how people were actually using it. What they built to answer that question turned out to be more valuable than the app itself. By 2014, Amplitude launched as a standalone platform, and it has been setting the standard for product analytics ever since.
This platform serves over 4,500 customers worldwide, including Atlassian, Burger King, NBCUniversal, Square, and Under Armour. The platform is built on one core belief: when teams understand how people use their products, they can build better experiences, reduce friction, and grow faster. Ranked #1 across multiple categories in G2’s reports, Amplitude is the go-to analytics solution for product, marketing, and data teams that need clear answers, not more noise.
Why We Recommend Amplitude
Fractional leaders often walk into client engagements where nobody can clearly answer the most basic question: “What’s actually driving results?” Dashboards exist. Data exists. But meaningful insight is nowhere to be found.
Amplitude changes that. It gives you a single platform to track user behavior, measure campaign and feature performance, and tie marketing activity to real business outcomes. Whether you’re running growth for a SaaS startup or advising a scaling e-commerce brand, Amplitude helps you move from gut feel to grounded decisions, and do it fast.
What They Offer
- Product Analytics – Track how users engage with a product at every stage of the journey.
- AI Agents and Automated Analysis – AI Agents handle routine analysis tasks – cohort reports, funnel breakdowns, retention curves – from a simple natural language prompt.
- Session Replay and Experimentation – See exactly what users see. Session replay lets you watch real user sessions to identify friction points, while the experimentation tools help you run A/B tests and validate decisions before rolling them out at scale.
- What Makes Them Different
- Behavioral depth over surface-level metrics. Most analytics tools tell you what happened. Amplitude tells you why. Its Behavioral Graph maps user actions across sessions and over time, so you can identify the behaviors that predict retention, conversion, and long-term value.
- AI-native, not AI-bolted-on. Built AI into the core of the platform. The result is faster analysis, cleaner insights, and a workflow that actually reduces the time your team spends in the data – without sacrificing rigor.
- Built for cross-functional teams. Product, marketing, data, and growth teams all work out of the same platform. That alignment matters, especially for Fractional leaders who are often the connective tissue between teams with different goals and different tools.
- How It Helps the Hey CMO Community
Fractional leaders are expected to deliver strategic clarity and measurable results, often without the luxury of a dedicated data team. It gives you the ability to walk into a client engagement, connect to their product data, and surface the insights that matter in hours, not weeks.
For Fractionals advising SaaS companies, digital brands, or any business with a product or marketing funnel, Amplitude means you can show impact, defend decisions, and prioritize what moves the needle. That’s the kind of credibility that turns a short-term engagement into a long-term relationship.
Hey CMO Customer Feedback
“Amplitude is an extremely helpful product analytics team that any product or data-driven team member can benefit from. My team uses pretty much the entire amplitude product suite. Its incredibly easy to get started through both their documentation and AI agentic capabilities. Building funnel / segmentation analysis through Amplitude is easy to set up.“ – Kashyap V.
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