Hey CMO Partner Spotlight: CometChat

What They Do

CometChat provides in-app chat, voice, and video APIs and SDKs that let developers and businesses add real-time communication features to any app or website – without building the infrastructure from scratch.

About CometChat

If you have ever built or advised on a digital product and realized mid-project that adding user-to-user communication is far harder than it looks, CometChat exists to solve exactly that problem. The platform was built to give developers and product teams a complete communications layer – real-time chat, voice calling, video conferencing, and now AI-powered agents – without the overhead of building and maintaining the underlying infrastructure themselves.

Why We Recommend CometChat

Fractional leaders are often the ones making the call on which tools go into a client’s tech stack. When a client needs real-time communication built into their product or platform, the default path is either a costly custom build or a generic bolt-on solution that never quite fits. CometChat gives you a third option: a professional-grade, fully customizable communications platform that your clients can deploy quickly and scale confidently.

For Fractional CMOs, CROs, and CPOs managing product and growth mandates across multiple clients, having a trusted communication infrastructure partner in your toolkit means you can move faster and recommend with confidence. This handles the technical heavy lifting, so you can stay focused on strategy.

What They Offer

• In-App Chat and Messaging – One-on-one messaging, group conversations, and broadcast channels are all built in.
• Voice and Video Calling – Crystal-clear 1:1 and group calling with full SDK support across web and mobile. 
• Full-Stack AI Agent and Copilot Platform – It allows teams to deploy AI Copilots, branded agent interfaces, agent analytics, and fallback logic, with native support for LLMs and tool-calling.

What Makes Them Different

No-code to full-code flexibility. This platform works for product teams at every stage. Non-technical founders can use widget builders and drop-in UI kits to go live fast. Engineering teams can go deep with APIs and SDKs.

White-label and compliance-ready. White-labeling options, real-time analytics, a notification engine, and AI-enabled moderation are all available, alongside compliance support for HIPAA, GDPR, and SOC2.

AI-first by design. This has focused its 2025 roadmap on verticalized SDK flavors built specifically for Healthcare, EdTech, and Fintech

How It Helps the Hey CMO Community

Fractional leaders are in the business of making smart, efficient recommendations that hold up after they leave the room. When a client needs to add real-time communication to their product, recommending a platform you trust – one that is scalable, compliant, and professionally supported – reflects directly on your credibility.

This platform is the kind of tool that earns you goodwill with clients. It reduces implementation risk, shortens time-to-market, and gives product and marketing teams a communication layer they can actually build on. 

Hey CMO Partner Offer

Ready to add real-time communication to your client’s product or your own? 

Start with CometChat