Hey CMO Partner Spotlight: Optery

What They Do

Optery uses patented opt-out technology and automation to find and remove personal data from people-search and data broker sites, helping clients regain control of their online privacy.

About the Company

Optery was founded with a mission to put consumers in control of their personal data. Frustrated by how data brokers collect, aggregate, and publish sensitive data without consent, Optery built a technology-first solution that can scan hundreds of broker sites, issue opt-out requests, solve captcha challenges, click verification links, deliver legal demands, and follow up, all automated and backed by human review.

By offering transparency through live screenshots and continuous monitoring, it helps users reduce exposure, avoid identity theft, minimize unwanted contact, and regain peace of mind.

Why We Recommend Optery

At Hey CMO we recommend this because its offering aligns beautifully with the needs of privacy-conscious professionals, entrepreneurs, and small businesses. Optery’s automation and reporting features save clients time and reduce the risk of personal information exposure, which is especially relevant to founders, consultants, and remote teams. Their transparency through evidence-based reports gives confidence, and their enterprise-grade tools with API access provide scalability for growing operations.

For our audience of Fractionals, solopreneurs, and small firms, this tool helps reduce the personal risk of having their addresses, phone numbers, or emails scattered across broker networks. It complements brand reputation work by safeguarding personal privacy.

What They Offer

• Exposure Report – A free entry-level tool that scans hundreds of data broker sites and produces a visual report showing where someone’s data is exposed.
  
• Automated Removals and Opt-Out Service – For paying customers, this tool actively issues opt-out requests, solves captchas, verifies removal, and monitors for reappearance.
  
• Optery for Business and Enterprise Tools – A centralized dashboard for organizations with SSO and API integration for embedding scanning and removal into other systems.

What Makes Them Different

• Proprietary and patented technology with transparency – It holds U.S. patents and provides before-and-after screenshots to prove its removal work.
• Combination of automation and human oversight – They handle complex opt-out flows with manual review when needed.
• Ethical stance and privacy commitment – It does not partner with or have ties to data brokers and never sells or rents personal data.

How It Helps the Hey CMO Community

This helps Fractionals and small business owners save time by automating the process of removing their personal information from hundreds of listing and data broker sites. This eliminates the need for manual opt-outs and ensures consistent protection in the background. It also reduces privacy risks for executives and consultants who are increasingly exposed online, helping safeguard against identity theft, doxing, spam, and social engineering attempts.

The platform’s evidence-based removal reports provide transparency and credibility, showing clients and stakeholders that active steps are being taken to protect personal and business data. For Fractionals running platforms or agencies, its enterprise tools and API integrations offer an opportunity to extend privacy and data protection features directly to their clients, adding measurable value to their service offerings.

Hey CMO Customer Feedback

“i am a very private and conservative person when it comes to my information anywhere, especially online. Optery helped me find all of the weak points in my everyday security practices, but helped me patch them up with ease. 10/10 would absolutely recommend it to anyone interested in this type of service, and I do!” -Svetshi

Exclusive Hey CMO Partner Offer

Take control of your online presence with automated tools that protect your privacy and data.

Start with Optery