About
Twenty years of owning the number.
I spent two decades running marketing inside B2B software and services companies, the last six as a CMO. I went fractional because the part I am best at, the first year of building a function, does not need a full-time seat.
Two clients at a time. Few enough that yours gets real attention, senior enough that nothing quietly gets handed to a junior.
How I work
Three rules I do not bend.
Say the hard thing
The channel that is not working gets named in month one, not quarter three.
Write it down
Decisions live in a document, not in someone's memory of a meeting.
Leave it running
The engagement ends with a function your team can operate alone.
“She cut half our channels in month two and pipeline went up. That is the whole review.”Sample testimonial · Founder, B2B SaaS
Want to talk it through?
A 30-minute call, no pitch. Worst case you leave with a second opinion.
Book a call